Web and marketing
European web analytics services
Understand traffic without exporting visitor data
Replaces: Google Analytics · Google Tag Manager · hCaptcha · LogRocket · OneTrust · reCAPTCHA · TrustArc · Yandex Metrica
A web analytics service tells you how people find and use your site: visitor numbers, popular pages, referrers, campaigns, devices and conversion paths. With that you can see which content works, where visitors leave, and whether a change helped. Some tools keep to aggregate counts, others build detailed profiles per visitor, and the difference matters for what you have to disclose.
Several European data protection authorities have taken a hard line on analytics that ship visitor data to the United States, which is why this category moved first for many sites. Simple Analytics, Pirsch, Piwik PRO and etracker are European. Picking a European alternative for web analytics can also simplify your cookie banner, since some of these tools work without cookies at all.
European options
| service | Country | Hosting | Open source | Free plan | Status |
|---|---|---|---|---|---|
 Simple Analytics |
 Netherlands |
EU hosted | — | — | EU controlled |
 TelemetryDeck |
 Germany |
— | ✓ | EU controlled | |
 Alceris |
Germany |
EU hosted | — | ✓ | EU controlled |
 Analyzati |
 Spain |
— | ✓ | EU controlled | |
 Plausible |
 Estonia |
EU hosted | ✓ | — | EU controlled |
 Matomo |
 New Zealand |
Self-hosted | ✓ | — | Ownership reviewed, controller unresolved |
 umami |
 Open source |
Self-hosted | ✓ | — | |
 Offen |
Germany |
Self-hosted | ✓ | — | Ownership reviewed, controller unresolved |
Simple Analytics
Privacy focused web analytics from the Netherlands
Simple Analytics is a Dutch web analytics service that focuses on privacy. It gives a compact view of how a site is doing, and one notable feature shows which individual tweet was responsible for which share of the traffic.
NetherlandsEU hostedEU controlled
TelemetryDeck
App and web analytics from Germany
GermanyFree planEU controlled
Alceris
Cookieless web analytics from Germany
GermanyEU hostedFree planEU controlled
Analyzati
Cookieless website analytics from Spain
SpainFree planEU controlled
Plausible
Cookie free web analytics from Estonia
EstoniaEU hostedOpen source♻EU controlledSelf-hosted and open source
Open source projects you can run yourself. Not necessarily made in Europe, but nobody else holds your data.
Matomo
Open source web analytics you can self-host
New ZealandOpen source Ownership reviewed, controller unresolved
umami
Open source, self-hosted web analytics
Open sourceOpen source
Offen
Open source web analytics that users can inspect
GermanyOpen source Ownership reviewed, controller unresolvedServices without verified European control
Kept here for transparency, but excluded from the European options and totals. How we classify services →
Piwik PRO
Analytics and tag management from Poland
PolandEU hosted Ownership reviewed, controller unresolved
Visitor Analytics
Cookie free web analytics from Germany
GermanyEU hostedFree plan Ownership reviewed, controller unresolved
Pirsch
Privacy focused web analytics from Germany
GermanyEU hostedOpen source Ownership reviewed, controller unresolvednilly
Cookieless web analytics from Switzerland
Switzerland♻ Ownership reviewed, controller unresolved
etracker
Cookieless web analytics from Germany
GermanyEU hosted Ownership reviewed, controller unresolved
Wide Angle Analytics
Privacy focused web analytics from Germany
GermanyEU hosted Ownership reviewed, controller unresolvedMouseflow
Danish web analytics with heatmaps and replays
DenmarkFree plan Ownership reviewed, controller unresolved
Dreamdata
Revenue analytics from Denmark
Denmark Ownership reviewed, controller unresolved
Matomo by Stackhero
Managed Matomo analytics from France
FranceEU hostedOpen source♻ Ownership reviewed, controller unresolved
Friendly Analytics
Matomo based web analytics from Switzerland
SwitzerlandEFTA hosted Ownership reviewed, controller unresolved
Sitesights
Cookieless web analytics from Germany
GermanyFree plan Ownership reviewed, controller unresolved
Trackboxx
Cookie free web analytics from Germany
Germany Ownership reviewed, controller unresolved
Swetrix
Open source privacy analytics from Ukraine
UkraineOpen source Ownership reviewed, controller unresolved
Vantevo
Cookie free web analytics from Italy
ItalyEU hosted Ownership reviewed, controller unresolved
digistats
Web analytics from Switzerland
SwitzerlandEFTA hostedFree plan♻ Ownership reviewed, controller unresolved
fusedeck
Detailed web analytics from Switzerland
Switzerland Ownership reviewed, controller unresolvedstatcounter
Web analytics and session replay from Ireland
Ireland Ownership reviewed, controller unresolved
Publytics
Cookieless analytics for publishers from Italy
Italy Ownership reviewed, controller unresolved
Insights
Cookieless web analytics from Austria
Austria Ownership reviewed, controller unresolved
Stormly
Advanced product analytics from the Netherlands
Netherlands Ownership reviewed, controller unresolved
SEAL Metrics
Cookieless web analytics from Spain
Spain Ownership reviewed, controller unresolved
Counter
Open source pay what you want analytics from Germany
GermanyOpen sourceFree plan Ownership reviewed, controller unresolved
tinylytics
Lightweight web analytics from Poland
PolandFree plan Ownership reviewed, controller unresolved
