Web and marketing
European web analytics services
Understand traffic without exporting visitor data
Replaces: Google Analytics · Google Tag Manager · hCaptcha · LogRocket · OneTrust · reCAPTCHA · TrustArc · Yandex Metrica
A web analytics service tells you how people find and use your site: visitor numbers, popular pages, referrers, campaigns, devices and conversion paths. With that you can see which content works, where visitors leave, and whether a change helped. Some tools keep to aggregate counts, others build detailed profiles per visitor, and the difference matters for what you have to disclose.
Several European data protection authorities have taken a hard line on analytics that ship visitor data to the United States, which is why this category moved first for many sites. Simple Analytics, Pirsch, Piwik PRO and etracker are European. Picking a European alternative for web analytics can also simplify your cookie banner, since some of these tools work without cookies at all.
Simple Analytics
Privacy focused web analytics from the Netherlands
Simple Analytics is a Dutch web analytics service that focuses on privacy. It gives a compact view of how a site is doing, and one notable feature shows which individual tweet was responsible for which share of the traffic.
NetherlandsEU hosted
Piwik PRO
Analytics and tag management from Poland
PolandEU hosted
Visitor Analytics
Cookie free web analytics from Germany
GermanyEU hostedFree plan
Pirsch
Privacy focused web analytics from Germany
GermanyEU hostedOpen sourcenilly
Cookieless web analytics from Switzerland
Switzerland♻
etracker
Cookieless web analytics from Germany
GermanyEU hosted
Wide Angle Analytics
Privacy focused web analytics from Germany
GermanyEU hosted
TelemetryDeck
App and web analytics from Germany
GermanyFree planMouseflow
Danish web analytics with heatmaps and replays
DenmarkFree plan
Dreamdata
Revenue analytics from Denmark
Denmark
Matomo by Stackhero
Managed Matomo analytics from France
FranceEU hostedOpen source♻
Matomo
Open source web analytics you can self-host
New ZealandOpen source
Friendly Analytics
Matomo based web analytics from Switzerland
SwitzerlandEFTA hosted
Sitesights
Cookieless web analytics from Germany
GermanyFree plan
Trackboxx
Cookie free web analytics from Germany
Germany
Swetrix
Open source privacy analytics from Ukraine
UkraineOpen source
Vantevo
Cookie free web analytics from Italy
ItalyEU hosted
digistats
Web analytics from Switzerland
SwitzerlandEFTA hostedFree plan♻
fusedeck
Detailed web analytics from Switzerland
Switzerlandstatcounter
Web analytics and session replay from Ireland
Ireland
Alceris
Cookieless web analytics from Germany
GermanyEU hostedFree plan
Publytics
Cookieless analytics for publishers from Italy
Italy
Insights
Cookieless web analytics from Austria
Austria
Stormly
Advanced product analytics from the Netherlands
Netherlands
SEAL Metrics
Cookieless web analytics from Spain
Spain
Counter
Open source pay what you want analytics from Germany
GermanyOpen sourceFree plan
tinylytics
Lightweight web analytics from Poland
PolandFree plan
Analyzati
Cookieless web analytics from Spain
SpainFree plan
Plausible
Cookie free web analytics from Estonia
EstoniaEU hostedOpen source♻Self-hosted and open source
Open source projects you can run yourself. Not necessarily made in Europe, but nobody else holds your data.
Open source
