Plausible

Plausible is a lightweight web analytics service from Estonia. It works without cookies, so no cookie banner is needed for it, and the tracking script is much smaller than a typical analytics tag. The software is open source and can be self-hosted, next to the managed service the company runs.

The hosted version runs only in the EU with Hetzner, on servers powered by renewable and sustainable energy, which makes Plausible a European alternative to Google Analytics. The light script also cuts the traffic a site generates. It suits site owners and agencies that want clear numbers without a heavy setup.

Pricing

Plans start at 6 euro per month or 60 euro per year, which covers 10,000 page views across up to 50 sites. All plans have the same features.