Replaces OneTrust
European alternatives to OneTrust
Consent management platforms from European suppliers
Browse the category: Consent management platforms (CMP) · Web analytics services
OneTrust is a consent management platform. It presents the cookie and tracking banner on a website, records what each visitor agreed to, and passes those signals through to the tags and scripts that depend on them. Larger organisations use it to hold an auditable consent record across many sites and to manage broader privacy programme work alongside it.
There is an obvious tension in collecting consent records through a supplier outside the EU, because the tool that proves your GDPR position becomes a data transfer of its own. Regulators and clients both notice that footnote. A European alternative to OneTrust removes it. Usercentrics and CookieFirst are hosted consent platforms, while Borlabs Cookie and Complianz are aimed at sites built on common content management systems.
European options 5
Our pick
Borlabs Cookie
WordPress consent management plugin from Germany
Borlabs Cookie is a consent management plugin for WordPress, made in Germany. Because it runs inside WordPress, it can hold back scripts and styles that plugins and themes would otherwise load before consent is given, and it replaces embedded content such as YouTube videos with a placeholder until the visitor agrees. A built in scanner checks the site for problems and suggests packages to install.
GermanyEU hosted♻
Netherlands
Questions
Which European alternative fits a WordPress site?
Borlabs Cookie and Complianz are built as plugins for common content management systems, so they fit into an existing site without much integration work. CookieFirst is an option if you would rather run a hosted script.
Can these manage consent across several domains?
Usercentrics and CookieFirst are aimed at organisations running multiple sites and describe their multi domain setups on their own sites. Confirm how consent records are kept per domain before you buy.
Do I still need analytics consent if I switch?
Changing consent tool does not change your legal obligations, so the banner is still driven by what your analytics and marketing tags actually do. etracker is worth looking at if you also want to revisit the analytics side.