Web analytics services · Tag management systems · Session recording tools
Open source web analytics you can self-host
New ZealandOpen source Ownership reviewed, controller unresolvedHigh non-EU dependencyScope verdict
This service remains visible for context, but it is not counted or recommended as a European-controlled option.
Operational dependency warning
Current public evidence shows 6 non-European infrastructure or email dependencies across 5 providers: Amazon Web Services, GoDaddy Mail, Help Scout, HubSpot, Microsoft. The reviewed operational path is therefore not entirely European.
Matomo is an open source web analytics service. You can install it on your own server, which means the visitor data of your website stays in the infrastructure you control instead of being sent to an analytics company. It also covers tag management and session recording.
The company behind Matomo is based in New Zealand, so the product itself is not European. Because it is open source and self-hosted, though, you can run it on a server in the EU and use it as a European alternative to American analytics tools. That makes it a good match for organisations with GDPR obligations and their own hosting.
Data and operations
Verified operational dependencies, shown separately from ownership and from the service's core data hosting.
Public website
Why this matters
This public website route ends on Amazon Web Services, whose European seller is wholly owned by Amazon.com, Inc. An EU region can provide European data residency but remains under US ultimate ownership. DNS does not reveal the AWS region, the core service's host, or use of the separately operated AWS European Sovereign Cloud.
Incoming business email
Why this matters
Published MX records route incoming business email through Microsoft 365. Correspondent details and message content can therefore enter this non-European provider's systems; MX does not reveal the configured storage region.
Authorised outbound email
Why this matters
This domain authorises Microsoft 365 to send email. If active, recipient details and message content can be processed by this non-European provider. SPF does not reveal its configured storage region.
Authorised outbound email
Authorised outbound email
Why this matters
This domain authorises Help Scout to send email. If active, recipient details and message content can be processed by this non-European provider. SPF does not reveal its configured storage region.
Authorised outbound email
Why this matters
This domain authorises GoDaddy Mail to send email. If active, recipient details and message content can be processed by this non-European provider. SPF does not reveal its configured storage region.
Authorised outbound email
Authorised outbound email
Why this matters
This domain authorises HubSpot to send email. If active, recipient details and message content can be processed by this non-European provider. SPF does not reveal its configured storage region.
Privacy focused web analytics from the Netherlands
NetherlandsEU hostedEU controlled
App and web analytics from Germany
GermanyFree planEU controlled
Cookieless web analytics from Germany
GermanyEU hostedFree planEU controlled
Cookieless website analytics from Spain
SpainFree planEU controlled
Cookie free web analytics from Estonia
EstoniaEU hostedOpen source♻EU controlled
Open source, self-hosted web analytics
Open sourceOpen source