Replaces Yandex Metrica
European alternatives to Yandex Metrica
Web analytics reporting from European providers
Browse the category: Web analytics services · Session recording tools
Yandex Metrica is a web analytics service from the Russian company Yandex. It reports visitor numbers, traffic sources, conversions and on site behaviour, and it also includes session recording and heatmaps, so it sits somewhere between a traffic dashboard and a behaviour tool. It is used mainly by site owners in Russian speaking markets, though it turns up elsewhere too.
Sending visitor data to a service outside the EU needs a legal basis and a transfer mechanism, and for a Russian provider that assessment is harder to defend, which is why many European site owners have removed it. A European alternative to Yandex Metrica gives you the same reports under EU law. Simple Analytics and Pirsch are lightweight analytics tools, Piwik PRO is aimed at larger organisations, and etracker covers broader web analysis.
European options
| service | Country | Hosting | Open source | Free plan | Status |
|---|---|---|---|---|---|
 Simple Analytics |
 Netherlands |
EU hosted | — | — | EU controlled |
 TelemetryDeck |
 Germany |
— | ✓ | EU controlled | |
 Alceris |
Germany |
EU hosted | — | ✓ | EU controlled |
 Analyzati |
 Spain |
— | ✓ | EU controlled | |
 Matomo |
 New Zealand |
Self-hosted | ✓ | — | Ownership reviewed, controller unresolved |
 umami |
 Open source |
Self-hosted | ✓ | — | |
 Offen |
Germany |
Self-hosted | ✓ | — | Ownership reviewed, controller unresolved |
Simple Analytics
Privacy focused web analytics from the Netherlands
Simple Analytics is a Dutch web analytics service that focuses on privacy. It gives a compact view of how a site is doing, and one notable feature shows which individual tweet was responsible for which share of the traffic.
NetherlandsEU hostedEU controlled
TelemetryDeck
App and web analytics from Germany
GermanyFree planEU controlled
Alceris
Cookieless web analytics from Germany
GermanyEU hostedFree planEU controlled
Analyzati
Cookieless website analytics from Spain
SpainFree planEU controlledSelf-hosted and open source
Open source projects you can run yourself. Not necessarily made in Europe, but nobody else holds your data.
Matomo
Open source web analytics you can self-host
New ZealandOpen source Ownership reviewed, controller unresolved
umami
Open source, self-hosted web analytics
Open sourceOpen source
Offen
Open source web analytics that users can inspect
GermanyOpen source Ownership reviewed, controller unresolvedServices without verified European control
Kept here for transparency, but excluded from the European options and totals. How we classify services →
Piwik PRO
Analytics and tag management from Poland
PolandEU hosted Ownership reviewed, controller unresolved
Visitor Analytics
Cookie free web analytics from Germany
GermanyEU hostedFree plan Ownership reviewed, controller unresolved
Pirsch
Privacy focused web analytics from Germany
GermanyEU hostedOpen source Ownership reviewed, controller unresolvednilly
Cookieless web analytics from Switzerland
Switzerland♻ Ownership reviewed, controller unresolved
etracker
Cookieless web analytics from Germany
GermanyEU hosted Ownership reviewed, controller unresolved
Wide Angle Analytics
Privacy focused web analytics from Germany
GermanyEU hosted Ownership reviewed, controller unresolvedMouseflow
Danish web analytics with heatmaps and replays
DenmarkFree plan Ownership reviewed, controller unresolved
Dreamdata
Revenue analytics from Denmark
Denmark Ownership reviewed, controller unresolved
Matomo by Stackhero
Managed Matomo analytics from France
FranceEU hostedOpen source♻ Ownership reviewed, controller unresolved
Friendly Analytics
Matomo based web analytics from Switzerland
SwitzerlandEFTA hosted Ownership reviewed, controller unresolved
Sitesights
Cookieless web analytics from Germany
GermanyFree plan Ownership reviewed, controller unresolved
Trackboxx
Cookie free web analytics from Germany
Germany Ownership reviewed, controller unresolved
Swetrix
Open source privacy analytics from Ukraine
UkraineOpen source Ownership reviewed, controller unresolved
Vantevo
Cookie free web analytics from Italy
ItalyEU hosted Ownership reviewed, controller unresolved
digistats
Web analytics from Switzerland
SwitzerlandEFTA hostedFree plan♻ Ownership reviewed, controller unresolved
fusedeck
Detailed web analytics from Switzerland
Switzerland Ownership reviewed, controller unresolvedstatcounter
Web analytics and session replay from Ireland
Ireland Ownership reviewed, controller unresolved
Publytics
Cookieless analytics for publishers from Italy
Italy Ownership reviewed, controller unresolved
Insights
Cookieless web analytics from Austria
Austria Ownership reviewed, controller unresolved
Stormly
Advanced product analytics from the Netherlands
Netherlands Ownership reviewed, controller unresolved
SEAL Metrics
Cookieless web analytics from Spain
Spain Ownership reviewed, controller unresolved
Counter
Open source pay what you want analytics from Germany
GermanyOpen sourceFree plan Ownership reviewed, controller unresolved
tinylytics
Lightweight web analytics from Poland
PolandFree plan Ownership reviewed, controller unresolvedQuestions
Is there a European analytics tool that avoids cookies?
Several in this group are built around measurement without individual identifiers, including Simple Analytics and Pirsch. Ask each provider how their approach affects your consent banner.
Can I keep my historical data?
Analytics history does not usually transfer between platforms, so most sites export what they need and start a fresh series. Running the old and new tools in parallel for a few weeks makes the numbers comparable.
Which option suits a large organisation?
Piwik PRO and etracker are aimed at organisations with governance requirements and several sites to manage. Wide Angle Analytics is another option worth comparing.