Tag management systems · Session recording tools · Web analytics services

Friendly Analytics

Matomo based web analytics from Switzerland

SwitzerlandEFTAEFTA hosted Ownership reviewed, controller unresolved

Scope verdict

Ownership reviewed, controller unresolved

This service remains visible for context, but it is not counted or recommended as a European-controlled option.

How we classify services

Friendly Analytics is a web analytics service from Switzerland based on Matomo, the widely used open source analytics software. On top of ordinary traffic reporting it adds a tag manager, heatmaps and funnels, and it can track without cookies, which removes the need for a cookie banner.

The service is hosted with Swiss hosting providers, and an import feature brings existing Google Analytics data across, so it is a practical European alternative for sites leaving Google. Support by email, video and audio call is included. It suits marketing teams that want Matomo without running it themselves.

Pricing

Starter costs 19 CHF per month and Professional 49 CHF per month, with more page views and features such as the tag manager, heatmaps and funnels. An Enterprise plan adds an SLA, single sign on and better support. All plans are 17 percent cheaper when bought for a year.

Data and operations

Infrastructure and email path

Verified operational dependencies, shown separately from ownership and from the service's core data hosting.

Incoming business email

Google Workspace

Non-European provider
Observed
MX 1 aspmx.l.google.com · 5 alt1.aspmx.l.google.com · 5 alt2.aspmx.l.google.com · 10 alt3.aspmx.l.google.com · 10 alt4.aspmx.l.google.com

Why this matters

Published MX records route incoming business email through Google Workspace. Correspondent details and message content can therefore enter this non-European provider's systems; MX does not reveal the configured storage region.

Authorised outbound email

Google Workspace

Non-European provider
Observed
SPF _spf.google.com

Why this matters

This domain authorises Google Workspace to send email. If active, recipient details and message content can be processed by this non-European provider. SPF does not reveal its configured storage region.

Authorised outbound email

Amazon SES

US-controlled cloud
Observed
SPF amazonses.com

Why this matters

This domain authorises Amazon SES, infrastructure under US ultimate ownership, to send email. If active, recipient details and message content can be processed there. SPF does not prove active use, the selected AWS region, or use of the separately operated AWS European Sovereign Cloud.

Public DNS records identify visible providers and routes, not every backend location or private data-region setting.

Infrastructure checked:

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