Web analytics services · Session recording tools

Mouseflow

Danish web analytics with heatmaps and replays

DenmarkEUFree plan Ownership reviewed, controller unresolvedHigh non-EU dependency

Scope verdict

Ownership reviewed, controller unresolved

This service remains visible for context, but it is not counted or recommended as a European-controlled option.

How we classify services

Operational dependency warning

Relies heavily on non-European providers

Current public evidence shows 7 non-European infrastructure or email dependencies across 6 providers: Cloudflare, Google, HubSpot, Mailchimp, Mailchimp Mandrill, Twilio SendGrid. The reviewed operational path is therefore not entirely European.

Review dependencies ↓

Mouseflow is a web analytics service from Denmark. Beyond visitor numbers it shows how people actually use a page: heatmaps of clicks and scrolling, session replay of individual visits, and a feedback system for asking visitors directly what they think.

Being based in Denmark puts Mouseflow inside EU data protection law, which makes it a European alternative to the American session recording tools for teams that have to justify where behavioural data is processed. It suits product, marketing and UX teams working on conversion and usability.

Pricing

There is a free plan. The first paid plan starts at 29 euro per month billed monthly and includes 5,000 recordings per month.

Data and operations

Infrastructure and email path

Verified operational dependencies, shown separately from ownership and from the service's core data hosting.

Public website

Cloudflare

Non-European provider
Observed
A 141.193.213.10, 141.193.213.11 · AS209242

Why this matters

Public DNS routes website visits through Cloudflare. Visitor IP addresses and request metadata can reach this non-European provider; this does not identify the core service's data location.

Incoming business email

Google Workspace

Non-European provider
Observed
MX 1 aspmx.l.google.com · 5 alt1.aspmx.l.google.com · 5 alt2.aspmx.l.google.com · 10 aspmx2.googlemail.com · 10 aspmx3.googlemail.com

Why this matters

Published MX records route incoming business email through Google Workspace. Correspondent details and message content can therefore enter this non-European provider's systems; MX does not reveal the configured storage region.

Authorised outbound email

Google Workspace

Non-European provider
Observed
SPF _spf.google.com

Why this matters

This domain authorises Google Workspace to send email. If active, recipient details and message content can be processed by this non-European provider. SPF does not reveal its configured storage region.

Authorised outbound email

Mailchimp Mandrill

Non-European provider
Observed
SPF spf.mandrillapp.com

Why this matters

This domain authorises Mailchimp Mandrill to send email. If active, recipient details and message content can be processed by this non-European provider. SPF does not reveal its configured storage region.

Authorised outbound email

Twilio SendGrid

Non-European provider
Observed
SPF sendgrid.net

Why this matters

This domain authorises Twilio SendGrid to send email. If active, recipient details and message content can be processed by this non-European provider. SPF does not reveal its configured storage region.

Authorised outbound email

HubSpot

Non-European provider
Observed
SPF 5087120.spf03.hubspotemail.net

Why this matters

This domain authorises HubSpot to send email. If active, recipient details and message content can be processed by this non-European provider. SPF does not reveal its configured storage region.

Authorised outbound email

Mailchimp

Non-European provider
Observed
SPF servers.mcsv.net

Why this matters

This domain authorises Mailchimp to send email. If active, recipient details and message content can be processed by this non-European provider. SPF does not reveal its configured storage region.

Public DNS records identify visible providers and routes, not every backend location or private data-region setting.

Infrastructure checked:

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