Web and marketing
European marketing automation software
Automated campaigns with customer data kept in Europe
Replaces: HubSpot Marketing Hub
Marketing automation software runs repetitive marketing tasks for you. You define workflows in a visual editor: when a condition is met, the tool sends an email, a chat message or an app notification. A common example is reminding someone about an abandoned shopping cart, or nudging a registered user who has not bought anything yet. Workflows depend on data from your CRM and other systems.
To work at all, these tools need behavioural profiles of named individuals, which puts them among the most data hungry systems a company runs. Webmecanik Automation, Brevo and Friendly Automate are European options here. A European alternative for marketing automation keeps those profiles inside the EU, and integrations with your existing stack decide how painful a later move will be.
Friendly Automate
Email marketing automation from Switzerland
Friendly Automate is an email marketing and automation service from Switzerland. Emails are sent from automation workflows, and templates are built in a capable editor. The service is based on Mautic, the feature rich open source marketing automation software, which the company supports and is listed as a partner of.
Carts Guru
Marketing automation from Spain
Sparklane
Marketing automation from France
Webmecanik Automation
Marketing automation software from France
Brevo
Email marketing and transactional email from France
Encharge
Marketing automation software from Bulgaria
Aivie
Marketing automation from Switzerland, built on Mautic
Mautic
Open source marketing automation software
User.com
Marketing automation platform from Poland
Self-hosted and open source
Open source projects you can run yourself. Not necessarily made in Europe, but nobody else holds your data.