Web and marketing

European marketing automation software

Automated campaigns with customer data kept in Europe

Replaces: HubSpot Marketing Hub

Marketing automation software runs repetitive marketing tasks for you. You define workflows in a visual editor: when a condition is met, the tool sends an email, a chat message or an app notification. A common example is reminding someone about an abandoned shopping cart, or nudging a registered user who has not bought anything yet. Workflows depend on data from your CRM and other systems.

To work at all, these tools need behavioural profiles of named individuals, which puts them among the most data hungry systems a company runs. Webmecanik Automation, Brevo and Friendly Automate are European options here. A European alternative for marketing automation keeps those profiles inside the EU, and integrations with your existing stack decide how painful a later move will be.

Our pick

Friendly Automate

Email marketing automation from Switzerland

Friendly Automate is an email marketing and automation service from Switzerland. Emails are sent from automation workflows, and templates are built in a capable editor. The service is based on Mautic, the feature rich open source marketing automation software, which the company supports and is listed as a partner of.

SwitzerlandEFTA hostedOpen source

Self-hosted and open source

Open source projects you can run yourself. Not necessarily made in Europe, but nobody else holds your data.

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