Web and marketing
European marketing automation software
Automated campaigns with customer data kept in Europe
Replaces: HubSpot Marketing Hub
Marketing automation software runs repetitive marketing tasks for you. You define workflows in a visual editor: when a condition is met, the tool sends an email, a chat message or an app notification. A common example is reminding someone about an abandoned shopping cart, or nudging a registered user who has not bought anything yet. Workflows depend on data from your CRM and other systems.
To work at all, these tools need behavioural profiles of named individuals, which puts them among the most data hungry systems a company runs. Webmecanik Automation, Brevo and Friendly Automate are European options here. A European alternative for marketing automation keeps those profiles inside the EU, and integrations with your existing stack decide how painful a later move will be.
European options
| service | Country | Hosting | Open source | Free plan | Status |
|---|---|---|---|---|---|
 Aivie |
 Switzerland |
— | — | EU controlled | |
 Mautic |
 Open source |
Self-hosted | ✓ | — |
Aivie
Marketing automation from Switzerland, built on Mautic
Aivie is a marketing automation platform from Switzerland. It builds on the open source project Mautic and adds a form builder of its own, so campaigns, contact management and lead capture all live in one tool.
SwitzerlandEU controlledSelf-hosted and open source
Open source projects you can run yourself. Not necessarily made in Europe, but nobody else holds your data.
Services without verified European control
Kept here for transparency, but excluded from the European options and totals. How we classify services →
Friendly Automate
Email marketing automation from Switzerland
SwitzerlandEFTA hostedOpen source Ownership reviewed, controller unresolved
Carts Guru
Ecommerce marketing automation with a Barcelona office
Spain Ownership reviewed, controller unresolved
Sparklane
Marketing automation from France
France Ownership reviewed, controller unresolved
Webmecanik Automation
Marketing automation software from France
FranceEU hosted Ownership reviewed, controller unresolved
Brevo
Email marketing and transactional email from France
FranceEU hostedFree plan Non-European controlled
Encharge
Marketing automation software from Bulgaria
Bulgaria Ownership reviewed, controller unresolvedUser.com
Marketing automation platform from Poland
Poland Ownership reviewed, controller unresolved
