Email marketing services · Marketing automation software

Friendly Automate

Email marketing automation from Switzerland

SwitzerlandEFTAEFTA hostedOpen source Ownership reviewed, controller unresolved

Scope verdict

Ownership reviewed, controller unresolved

This service remains visible for context, but it is not counted or recommended as a European-controlled option.

How we classify services

Friendly Automate is an email marketing and automation service from Switzerland. Emails are sent from automation workflows, and templates are built in a capable editor. The service is based on Mautic, the feature rich open source marketing automation software, which the company supports and is listed as a partner of.

Hosting is in Switzerland at Infomaniak. Amazon SES is still used for the actual sending, which the company documents in its list of subprocessors along with its search for an alternative. As a European alternative to the American marketing clouds, it suits companies that want Mautic managed for them.

Pricing

All plans include 300 contacts with unlimited emails and users, and extra contacts are bought as packages. The cheapest plan starts at 49 EUR per month.

Data and operations

Infrastructure and email path

Verified operational dependencies, shown separately from ownership and from the service's core data hosting.

Incoming business email

Google Workspace

Non-European provider
Observed
MX 1 aspmx.l.google.com · 5 alt1.aspmx.l.google.com · 5 alt2.aspmx.l.google.com · 10 alt3.aspmx.l.google.com · 10 alt4.aspmx.l.google.com

Why this matters

Published MX records route incoming business email through Google Workspace. Correspondent details and message content can therefore enter this non-European provider's systems; MX does not reveal the configured storage region.

Authorised outbound email

Google Workspace

Non-European provider
Observed
SPF _spf.google.com

Why this matters

This domain authorises Google Workspace to send email. If active, recipient details and message content can be processed by this non-European provider. SPF does not reveal its configured storage region.

Authorised outbound email

Amazon SES

US-controlled cloud
Observed
SPF amazonses.com

Why this matters

This domain authorises Amazon SES, infrastructure under US ultimate ownership, to send email. If active, recipient details and message content can be processed there. SPF does not prove active use, the selected AWS region, or use of the separately operated AWS European Sovereign Cloud.

Public DNS records identify visible providers and routes, not every backend location or private data-region setting.

Infrastructure checked:

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