European email marketing services

An email marketing service handles the practical side of newsletters and campaigns: subscriber lists, sign up forms with double opt in, unsubscribe handling, segmentation, scheduling and delivery reporting. Most include an editor for building the message without writing HTML, and templates that survive the odd rendering habits of mail clients. Deliverability work, such as bounce handling and sender authentication, comes with the service.

A subscriber list is personal data, and open and click tracking adds behavioural data on top, so the processor you pick shows up directly in your privacy notice. Brevo, rapidmail and Keila are run from Europe. Using a European email marketing service keeps that list inside the EU, and list export in a plain format is what keeps the switch reversible later.