Replaces HubSpot Marketing Hub
European alternatives to HubSpot Marketing Hub
Marketing automation with EU contact data
Browse the category: Marketing automation software · Email marketing services
HubSpot Marketing Hub is the marketing automation product of HubSpot, a software company in the United States focused on marketing, sales and customer service tools. It covers email campaigns, landing pages and forms, lead scoring, segmentation and automated workflows, with reporting that links campaigns to pipeline and a tight connection to HubSpot's own CRM.
Marketing automation runs on a database of named people with their behaviour attached, which is personal data under the GDPR, so where it is stored and who processes it belongs at the front of the evaluation. A European alternative to HubSpot Marketing Hub keeps those contacts with an EU or EFTA supplier. Brevo covers email and campaign automation, Webmecanik Automation and Aivie offer automation platforms for European teams, and Mautic is the open source route for running it yourself.
European options 10
Our pick
Friendly Automate
Email marketing automation from Switzerland
Friendly Automate is an email marketing and automation service from Switzerland. Emails are sent from automation workflows, and templates are built in a capable editor. The service is based on Mautic, the feature rich open source marketing automation software, which the company supports and is listed as a partner of.
SwitzerlandEFTA hostedOpen source
Carts Guru
Marketing automation from Spain
Spain
Sparklane
Marketing automation from France
France
Webmecanik Automation
Marketing automation software from France
FranceEU hosted
Brevo
Email marketing and transactional email from France
FranceFree plan
Encharge
Marketing automation software from Bulgaria
Bulgaria
Aivie
Marketing automation from Switzerland, built on Mautic
SwitzerlandFree plan
Mautic
Open source marketing automation software
Open sourceOpen sourceUser.com
Marketing automation platform from Poland
PolandSelf-hosted and open source
Open source projects you can run yourself. Not necessarily made in Europe, but nobody else holds your data.
Questions
Can I export my contacts and campaigns?
Contacts, lists and their properties export as CSV, which the platforms here can import. Automations and email templates generally have to be rebuilt, so plan that work rather than expecting a conversion.
Which European alternative is closest to HubSpot Marketing Hub?
Brevo and Webmecanik Automation are the nearest for combining email, forms and automated journeys in one product. Mautic covers similar ground if you are willing to host and maintain it.
Do these connect to a CRM?
Most offer integrations or an API rather than a bundled CRM, so the connection to your sales system needs checking. Ask Brevo, Encharge or Aivie about the specific CRM you use before committing.