Replaces HubSpot Marketing Hub
European alternatives to HubSpot Marketing Hub
Marketing automation with EU contact data
Browse the category: Marketing automation software · Email marketing services
HubSpot Marketing Hub is the marketing automation product of HubSpot, a software company in the United States focused on marketing, sales and customer service tools. It covers email campaigns, landing pages and forms, lead scoring, segmentation and automated workflows, with reporting that links campaigns to pipeline and a tight connection to HubSpot's own CRM.
Marketing automation runs on a database of named people with their behaviour attached, which is personal data under the GDPR, so where it is stored and who processes it belongs at the front of the evaluation. A European alternative to HubSpot Marketing Hub keeps those contacts with an EU or EFTA supplier. Brevo covers email and campaign automation, Webmecanik Automation and Aivie offer automation platforms for European teams, and Mautic is the open source route for running it yourself.
European options
| service | Country | Hosting | Open source | Free plan | Status |
|---|---|---|---|---|---|
 Aivie |
 Switzerland |
— | — | EU controlled | |
 Mautic |
 Open source |
Self-hosted | ✓ | — |
Aivie
Marketing automation from Switzerland, built on Mautic
Aivie is a marketing automation platform from Switzerland. It builds on the open source project Mautic and adds a form builder of its own, so campaigns, contact management and lead capture all live in one tool.
SwitzerlandEU controlledSelf-hosted and open source
Open source projects you can run yourself. Not necessarily made in Europe, but nobody else holds your data.
Services without verified European control
Kept here for transparency, but excluded from the European options and totals. How we classify services →
Friendly Automate
Email marketing automation from Switzerland
SwitzerlandEFTA hostedOpen source Ownership reviewed, controller unresolved
Carts Guru
Ecommerce marketing automation with a Barcelona office
Spain Ownership reviewed, controller unresolved
Sparklane
Marketing automation from France
France Ownership reviewed, controller unresolved
Webmecanik Automation
Marketing automation software from France
FranceEU hosted Ownership reviewed, controller unresolved
Brevo
Email marketing and transactional email from France
FranceEU hostedFree plan Non-European controlled
Encharge
Marketing automation software from Bulgaria
Bulgaria Ownership reviewed, controller unresolvedUser.com
Marketing automation platform from Poland
Poland Ownership reviewed, controller unresolvedQuestions
Can I export my contacts and campaigns?
Contacts, lists and their properties export as CSV, which the platforms here can import. Automations and email templates generally have to be rebuilt, so plan that work rather than expecting a conversion.
Which European alternative is closest to HubSpot Marketing Hub?
Brevo and Webmecanik Automation are the nearest for combining email, forms and automated journeys in one product. Mautic covers similar ground if you are willing to host and maintain it.
Do these connect to a CRM?
Most offer integrations or an API rather than a bundled CRM, so the connection to your sales system needs checking. Ask Brevo, Encharge or Aivie about the specific CRM you use before committing.