Marketing automation software

Carts Guru

Ecommerce marketing automation with a Barcelona office

SpainEU Ownership reviewed, controller unresolvedHigh non-EU dependency
Visit website carts.guru

Scope verdict

Ownership reviewed, controller unresolved

The September 2019 terms name Carts Guru Inc. for US and other clients, and define the provider as that entity or Carts Guru ESP. S.L. as applicable. A secondary Spanish company profile identifies the latter as B67171272, a single-member company. Its shareholder and the US entity's registration/control chain were not established. Founders, a Spanish office and funding mentions do not resolve ultimate control.

How we classify services

Operational dependency warning

Relies heavily on non-European providers

Current public evidence shows 7 non-European infrastructure or email dependencies across 6 providers: Amazon Web Services / CloudFront, Google, Microsoft, Twilio and SendGrid, Webflow, Zendesk. The reviewed operational path is therefore not entirely European.

Review dependencies ↓

Carts Guru is a hosted platform for ecommerce email, SMS, segmentation and automated follow-up workflows. Its public terms name Carts Guru Inc. and Carts Guru ESP. S.L. as applicable; a Barcelona office does not establish European ownership or EU-only processing.

The service connects to online shops and offers campaign templates and performance reporting. Its published security page describes datacentres around the world, with geographically separate recovery sites. No complete current processing-region map or self-hosted edition was established.

Pricing

The loaded calculator showed €300/month for 10,000 active contacts and 150,000 emails, with a free trial. SMS is priced separately by volume and destination; premium services may add charges. Confirm tax treatment, trial renewal and the final allowance in the quote.

Data and operations

Infrastructure and email path

Verified operational dependencies, shown separately from ownership and from the service's core data hosting.

Supporting services

Amazon Web Services and Microsoft Azure

US-controlled cloud
Observed
Both appear in the public subprocessor table dated December 2017. It labels corporate location United States; workload and current processing regions are not specified.

Why this matters

The published disclosure lists Amazon Web Services and Microsoft Azure for supporting services. Depending on the function, account or customer data may reach this non-European provider. See the source for the documented scope.

AWS ownership record ↗Sovereign Cloud distinction ↗

App distribution

Amazon Web Services / CloudFront

US-controlled cloud
Observed
app.carts.guru resolves to AWS addresses. This is an application front-door observation, not proof of database or backup region.

Why this matters

When this distribution channel is used, Amazon Web Services / CloudFront supplies the native app and can process store account, download and device data. Distribution alone does not establish access to content exchanged within the service.

AWS ownership record ↗Sovereign Cloud distinction ↗

Public website

Webflow

Non-European provider
Observed
www.carts.guru CNAME cdn.webflow.com resolves to 198.202.211.1; public website hosting is separate from customer marketing data.

Why this matters

Public DNS routes website visits through Webflow. Visitor IP addresses and request metadata can reach this non-European provider; this does not identify the core service's data location.

Incoming business email

Google Workspace

Non-European provider
Observed
MX 1 aspmx.l.google.com · 5 alt1.aspmx.l.google.com · 5 alt2.aspmx.l.google.com · 10 alt3.aspmx.l.google.com · 10 alt4.aspmx.l.google.com

Why this matters

Published MX records route incoming business email through Google Workspace. Correspondent details and message content can therefore enter this non-European provider's systems; MX does not reveal the configured storage region.

Authorised outbound email

Google, HubSpot, SendGrid and Zendesk

Non-European provider
Observed
SPF authorises these providers, plus cartsguru.io and AutopilotHQ. Sender authorisation does not establish the routing of every customer campaign.

Why this matters

This domain authorises Google, HubSpot, SendGrid and Zendesk to send email. If active, recipient details and message content can be processed by this non-European provider. SPF does not reveal its configured storage region.

Supporting services

Twilio and SendGrid

Non-European provider
Observed
Named in the dated public subprocessor image. The table does not map them to specific current message types or storage regions.

Why this matters

The published disclosure lists Twilio and SendGrid for supporting services. Depending on the function, account or customer data may reach this non-European provider. See the source for the documented scope.

Supporting services

Nexmo, Logentries (Rapid LLC) and Intercom

Provider control not verified
Observed
Named in the dated public table with corporate location United States. Current workload, contracting successor and ultimate supplier control were not individually verified in this review.

Supporting services

Zendesk

Non-European provider
Observed
The live site's Help Center links to carts-guru.zendesk.com; SPF also authorises mail.zendesk.com.

Why this matters

The published disclosure lists Zendesk for supporting services. Depending on the function, account or customer data may reach this non-European provider. See the source for the documented scope.

Public DNS records identify visible providers and routes, not every backend location or private data-region setting.

Infrastructure checked:

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