Mautic

Mautic is an open source marketing automation software. It is the kind of tool you use to build campaigns, follow contacts through them and let emails and other actions fire automatically, all from a system you install and run yourself.

As self-hosted open source software, Mautic is not necessarily European: your contact data lives wherever you install it. Put it on a server in the EU and it becomes a European alternative to the American marketing automation suites, with no licence fee and no third party holding your contact database. It fits teams with the technical means to run their own stack.