Sparklane

Sparklane is a marketing automation platform from France. It analyses prospects and customers using their activity, company and market data together with the criteria you define, so sales and marketing teams can approach them at the moments when contact is most likely to land.

The company is based in France, which makes it a European alternative to the US marketing automation suites for organisations that want their customer data handled by an EU supplier. It suits B2B teams that work from account lists and need to prioritise them.