Email marketing services

MailUp

Italian email marketing platform for large lists

ItalyEU Ownership reviewed, controller unresolvedHigh non-EU dependency

Scope verdict

Ownership reviewed, controller unresolved

This service remains visible for context, but it is not counted or recommended as a European-controlled option.

How we classify services

Operational dependency warning

Relies heavily on non-European providers

Current public evidence shows 5 non-European infrastructure or email dependencies across 4 providers: Cloudflare, Google, Microsoft, Proofpoint. The reviewed operational path is therefore not entirely European.

Review dependencies ↓

MailUp is an email marketing service from Italy. Every plan includes an unlimited number of emails, so the cost follows the size of your audience rather than your sending volume. The larger plans add SMTP+, a transactional email service for the messages your application sends automatically.

For companies in the EU, MailUp is a European alternative to the American marketing suites, with your subscriber data staying with an Italian provider under EU rules. It suits organisations with sizeable mailing lists that send often and want one platform for both campaigns and transactional mail.

Pricing

Plans start at 39 euro per month, which the provider recommends for around 5,000 recipients.

Data and operations

Infrastructure and email path

Verified operational dependencies, shown separately from ownership and from the service's core data hosting.

Public website

Cloudflare

Non-European provider
Observed
A 162.159.134.42 · CNAME mailup.com · AS13335

Why this matters

Public DNS routes website visits through Cloudflare. Visitor IP addresses and request metadata can reach this non-European provider; this does not identify the core service's data location.

Incoming business email

Proofpoint

Non-European provider
Observed
MX 10 mxa-0078e201.gslb.pphosted.com · 10 mxb-0078e201.gslb.pphosted.com

Why this matters

Published MX records route incoming business email through Proofpoint. Correspondent details and message content can therefore enter this non-European provider's systems; MX does not reveal the configured storage region.

Authorised outbound email

MailUp

European provider
Observed
SPF spf2.mailup.com

Authorised outbound email

Google Workspace

Non-European provider
Observed
SPF _spf.google.com

Why this matters

This domain authorises Google Workspace to send email. If active, recipient details and message content can be processed by this non-European provider. SPF does not reveal its configured storage region.

Authorised outbound email

Microsoft 365

Non-European provider
Observed
SPF spf.protection.outlook.com

Why this matters

This domain authorises Microsoft 365 to send email. If active, recipient details and message content can be processed by this non-European provider. SPF does not reveal its configured storage region.

Authorised outbound email

Proofpoint

Non-European provider
Observed
SPF spf-0078e201.pphosted.com

Why this matters

This domain authorises Proofpoint to send email. If active, recipient details and message content can be processed by this non-European provider. SPF does not reveal its configured storage region.

Public DNS records identify visible providers and routes, not every backend location or private data-region setting.

Infrastructure checked:

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