European alternatives to Mailchimp

Mailchimp is an email marketing platform used to build subscriber lists, design newsletters, run automated campaigns and read the open and click reports afterwards. Small businesses and marketing teams like it because templates, signup forms and audience segments need no development work. Alongside the campaign product it also runs a transactional email service for the messages an application sends automatically.

Marketing lists are personal data by definition, and they make up a large part of the customer records a company holds. Keeping them with a US provider means leaning on transfer mechanisms and accepting that US legislation reaches the parent company. A European alternative to Mailchimp puts the list, the sending and the invoice inside the EU. Brevo covers campaigns and automation, rapidmail concentrates on newsletters, and Keila suits teams that would rather run the software themselves.