European alternatives to Mailchimp Transactional Email

Mailchimp Transactional Email, previously called Mandrill, sends the one to one messages an application produces: password resets, order confirmations, receipts, shipping updates and account notices. It is used through an API or SMTP rather than a campaign editor, and developers rely on it for delivery logs, bounce handling and reputation management so that important mail actually reaches the inbox.

Every transactional message carries an email address and usually order or account details, so the sending service sees a steady stream of customer data. Organisations under procurement rules tend to prefer a processor inside the EU and a contract in their own jurisdiction. Choosing a European alternative to Mailchimp Transactional Email is a small change at the SMTP layer. Scaleway TEM and Sweego are built around API sending, and Lettermint is another developer focused option.