Replaces TrustArc
European alternatives to TrustArc
European consent tools for cookie banners and records
Browse the category: Consent management platforms (CMP) · Web analytics services
TrustArc is a consent management platform used to display cookie banners, capture what visitors agree to and pass those choices on to the tags running on a page. Alongside the banner it sells privacy programme services and a certification scheme, so it tends to be bought by larger organisations that want consent, assessments and reporting from one supplier.
When the consent tool sits outside the EU, the very mechanism you rely on to demonstrate compliance becomes a transfer that needs justifying. That is an uncomfortable answer to give during a client vendor review. A European alternative to TrustArc keeps the consent record in Europe. Usercentrics is a hosted consent platform, CookieFirst covers banners and site scanning, and Complianz plugs into common content management systems.
European options 5
Our pick
Borlabs Cookie
WordPress consent management plugin from Germany
Borlabs Cookie is a consent management plugin for WordPress, made in Germany. Because it runs inside WordPress, it can hold back scripts and styles that plugins and themes would otherwise load before consent is given, and it replaces embedded content such as YouTube videos with a placeholder until the visitor agrees. A built in scanner checks the site for problems and suggests packages to install.
GermanyEU hosted♻
Netherlands
Questions
Do I lose existing consents when I change platform?
Consent records are usually stored per platform, so in practice visitors are asked again after a switch. Ask Usercentrics or CookieFirst what they can import before you plan the changeover.
Can these scan my site for cookies and trackers?
Site scanning to build the cookie list is common in this category. CookieFirst and Usercentrics both describe how their scans and categorisation work.
What if my site runs on a standard CMS?
Complianz and Borlabs Cookie are built as plugins, which keeps the setup inside the system your site already uses. That is often quicker than integrating a hosted script.