Replaces TrustArc
European alternatives to TrustArc
European consent tools for cookie banners and records
Browse the category: Consent management platforms (CMP) · Web analytics services
TrustArc is a consent management platform used to display cookie banners, capture what visitors agree to and pass those choices on to the tags running on a page. Alongside the banner it sells privacy programme services and a certification scheme, so it tends to be bought by larger organisations that want consent, assessments and reporting from one supplier.
When the consent tool sits outside the EU, the very mechanism you rely on to demonstrate compliance becomes a transfer that needs justifying. That is an uncomfortable answer to give during a client vendor review. A European alternative to TrustArc keeps the consent record in Europe. Usercentrics is a hosted consent platform, CookieFirst covers banners and site scanning, and Complianz plugs into common content management systems.
European options
| service | Country | Hosting | Open source | Free plan | Status |
|---|
Services without verified European control
Kept here for transparency, but excluded from the European options and totals. How we classify services →
Borlabs Cookie
WordPress consent plugin from a German software supplier
Germany♻ Ownership reviewed, controller unresolved
CookieFirst
Consent management platform from the Netherlands
NetherlandsEU hostedFree plan Ownership reviewed, controller unresolvedComplianz
WordPress consent plugin from the Netherlands
NetherlandsFree plan Ownership reviewed, controller unresolved
Usercentrics
Consent management platform from Germany
GermanyFree plan Ownership reviewed, controller unresolved
etracker
Cookieless web analytics from Germany
GermanyEU hosted Ownership reviewed, controller unresolvedQuestions
Do I lose existing consents when I change platform?
Consent records are usually stored per platform, so in practice visitors are asked again after a switch. Ask Usercentrics or CookieFirst what they can import before you plan the changeover.
Can these scan my site for cookies and trackers?
Site scanning to build the cookie list is common in this category. CookieFirst and Usercentrics both describe how their scans and categorisation work.
What if my site runs on a standard CMS?
Complianz and Borlabs Cookie are built as plugins, which keeps the setup inside the system your site already uses. That is often quicker than integrating a hosted script.