Register No. 015
Is Brevo European?
No. Brevo is controlled from the United States and Bermuda.
The standard terms identify Sendinblue SAS, Paris RCS 498 019 298, at 9-17 rue Salneuve, 75017 Paris, as the operator. They select French law and the Commercial Court of Paris. European Commission case M.12141 identifies joint control by General Atlantic (US-controlled), Oakley Capital (Bermuda-controlled) and Armand Thiberge (France). General Atlantic confirms the financing closed in December 2025. Management and employees being the largest collective shareholder does not remove the investors' joint control, so Brevo is outside the directory's strict European-control recommendations.
Latest
Nothing new on file since the check on 14 September 2026. Seen news about Brevo? Send it with a source.
- Controlled by
- Joint control: General Atlantic (US), Oakley Capital (Bermuda-controlled) and Armand Thiberge (France)
- Control sits in
- United States and Bermuda
- Seat
France- Last checked
About Brevo
Brevo combines newsletter campaigns, automation and contact management with transactional email through an API or SMTP relay. It also offers SMS and other communication features, making it useful for teams combining marketing and application messages.
Evidence 2
- European Commission M.12141: Oakley, General Atlantic and Armand Thiberge joint controleur-lex.europa.eu ↗
- General Atlantic: Brevo financing closed, 4 December 2025generalatlantic.com ↗
Sources were opened and read on the date of the check. Registers and websites change; if one of these no longer says what we cite it for, tell us.
Product
Brevo
brevo.com ↗Email marketing and transactional email from France
Brevo operates from France, but its completed 2025 financing introduced joint control involving General Atlantic, Oakley Capital and founder Armand Thiberge. The European Commission identifies the investment vehicles' ultimate control in the United States and Bermuda. Its core hosting locations are France and Belgium; this does not make ownership exclusively European.
- Instead of
- Amazon Simple Email Service (SES), HubSpot Marketing Hub, Mailchimp, Mailchimp Transactional Email and Postmark
- Pricing
- The Free plan allows up to 300 emails per day after account approval. Paid plans are Starter, Standard, Professional and Enterprise, with pricing based on volume and features. Pay-as-you-go email credits and separately priced communication services are also available.
- Suits
- Shops needing newsletters and transactional email
Free plan
Operations
Who runs the parts of the service we could observe from outside, checked 14 September 2026. A provider's control can differ from where its servers stand.
| Part | Provider | Provider control | What we saw |
|---|---|---|---|
| Core hosting | OVHcloud · France | European | Hosting location in the current Brevo DPA. [1] |
| Core hosting | Google Cloud Platform · Belgium | Not European | Hosting location in the current Brevo DPA; EU region of a US-controlled cloud provider. [1] |
| Supporting service | Zendesk · EU / USA | Not European | Support and ticketing. The DPA separately lists other optional services and overseas group support access. [1] |
| Public website | Cloudflare | Not European | A 172.64.150.216, 104.18.37.40 · AS13335 [1] [2] |
| Incoming email | Google Workspace | Not European | MX 1 aspmx.l.google.com · 10 alt3.aspmx.l.google.com · 10 alt4.aspmx.l.google.com · 5 alt1.aspmx.l.google.com · 5 alt2.aspmx.l.google.com [1] |
| Outgoing email | Google Workspace | Not European | Business-domain brevo.com SPF _spf.google.com; authorization does not prove customer email uses this sender. [1] |
| Outgoing email | Zendesk | Not European | Business-domain brevo.com SPF mail.zendesk.com; authorization does not prove customer email uses this sender. [1] |
The current DPA lists OVHcloud hosting in France and Google Cloud hosting in Belgium. Cloudflare provides CDN and WAF services across EU and US locations; support and optional SMS, AI and integration services can involve other countries. Business email uses Google Workspace. The EU-hosted tag refers to core hosting, not all features, support access or supplier ownership.