BeReal prompts friends to share a front-and-back camera photo during a daily two-minute window. The proprietary app also offers comments, reactions, memories and optional wider sharing. It is operated by BeReal SAS and has belonged to Voodoo since the June 2024 acquisition.
The core app is free and advertising-supported. Its current policy describes ad targeting using inferred interests from photos and inferred gender from profile information, with consent controls in the app. French incorporation does not establish EU-only hosting or ultimate European control.
Pricing
The core consumer app is free with advertising. The September 2026 terms offer a paid No Ads subscription only in the United States, managed through Apple or Google; they do not publish a fixed price. Other in-app purchases can apply. Advertising inventory is a separate business offering.