Register No. 081

Is Shelly European?

Verified European

Yes. Shelly is under verified European control.

Latest

Nothing new on file since the check on 4 September 2026. Seen news about Shelly? Send it with a source.

Controlled by
Co-founders Dimitar Dimitrov and Svetlin Todorov (59.72% combined at 14 June 2024)
Control sits in
Bulgaria
Seat
Bulgaria
Last checked

About Shelly

Shelly is a Bulgarian home automation manufacturer, the Shelly Group in Sofia, making Wi-Fi and Bluetooth smart relays, plugs, dimmers and sensors. The devices work locally and expose an open API, so they can be driven from your own network as well as through the free Shelly Smart Control app and cloud.

Evidence 1

  1. Shelly Group founder shareholding disclosurecorporate.shelly.com ↗

Sources were opened and read on the date of the check. Registers and websites change; if one of these no longer says what we cite it for, tell us.

Product

Shelly

shelly.com ↗

Smart relays and sensors from Bulgaria

A Bulgarian manufacturer with an open local API makes Shelly a European alternative to the American smart home hardware. The devices are widely used with Home Assistant, Homey and other hubs, so they suit people who want to add switching and measurement to an existing installation without being locked into one ecosystem.

Instead of
Google Home
Suits
Adding local smart switching to any hub

Free plan

Operations

Who runs the parts of the service we could observe from outside, checked 4 September 2026. A provider's control can differ from where its servers stand.

PartProviderProvider controlWhat we saw
Public website Cloudflare Not European A 23.227.38.74 · CNAME shops.myshopify.com · AS13335 [1] [2]
Incoming email Microsoft 365 Not European MX 0 shelly-com.mail.protection.outlook.com [1]

Badge

Shelly can show its verified European ownership with a badge that links back to this page. If the verdict ever changes, the badge stops working.

Shelly: European owned, verified by eu-alt.eu

Also available in black and white, and as a compact badge: change blue to black or white, or ownership to ownership-compact.