Register No. 072
Is Plausible Analytics European?
Yes. Plausible Analytics is under verified European control.
The two founders own the company outright, and Uku Täht holds the majority through his own Estonian holding company. This is shown in the official Estonian business register.
Latest
Nothing new on file since the check on 30 October 2026. Seen news about Plausible Analytics? Send it with a source.
- Controlled by
- Co-founder Uku Täht, through Uku Täht OÜ (51%)
- Control sits in
- Estonia
- Legal entity
- Plausible Insights OÜ
- Company register
- Estonian e-Business Register · 14709274
- Seat
Tartu, Estonia- Founded
- 2019
- Last checked
About Plausible Analytics
Plausible Analytics is a website analytics tool that works without cookies and is offered as an alternative to Google Analytics. The company is registered in Tartu, Estonia, and its code is open source. It is used by website owners who want simple visitor statistics.
Ownership
The Estonian business register lists two shareholders of Plausible Insights OÜ: Uku Täht OÜ with 51% and co-founder Marko Saric with 49%. Uku Täht OÜ, also registered in Tartu, is 100% owned by Uku Täht, who is the sole management board member of Plausible Insights OÜ. The register names Täht (indirect) and Saric (direct) as the beneficial owners.
Evidence 3
- e-Business Register: Plausible Insights OÜ (shareholders, beneficial owners, board)ariregister.rik.ee ↗
- e-Business Register: Uku Täht OÜ (100% owned by Uku Täht)ariregister.rik.ee ↗
- Plausible: homepage and pricingplausible.io ↗
Sources were opened and read on the date of the check. Registers and websites change; if one of these no longer says what we cite it for, tell us.
Product
Plausible
plausible.io ↗Cookie free web analytics from Estonia
The hosted version runs only in the EU with Hetzner, on servers powered by renewable and sustainable energy, which makes Plausible a European alternative to Google Analytics. The light script also cuts the traffic a site generates. It suits site owners and agencies that want clear numbers without a heavy setup.
- Pricing
- Plans start at 6 euro per month or 60 euro per year, which covers 10,000 page views across up to 50 sites. All plans have the same features.
- Suits
- Site owners who want simple analytics without cookie banners
Operations
Who runs the parts of the service we could observe from outside, checked 4 September 2026. A provider's control can differ from where its servers stand.
| Part | Provider | Provider control | What we saw |
|---|---|---|---|
| Public website | CDN77 | European | A 185.229.190.148 · AS60068 [1] [2] |
| Incoming email | HEY / 37signals | Not European | MX 10 work-mx.app.hey.com [1] |
| Outgoing email | HEY / 37signals | Not European | SPF _spf.hey.com [1] |
| Outgoing email | Help Scout | Not European | SPF helpscoutemail.com [1] |
Badge
Plausible Analytics can show its verified European ownership with a badge that links back to this page. If the verdict ever changes, the badge stops working.
Also available in black and white, and as a compact badge: change blue to black or white, or ownership to ownership-compact.